Applicant Funnel Analysis
The Applicant Funnel Analysis is a resource that tracks students from the start of the application process, through registration, and subsequent enrollment at ACC. We refer to this sequence of steps as the “enrollment funnel.” This resource helps inform and drive decisions related to enrollment management and associated marketing, recruitment, and enrollment support processes. This annual report is now updated with the Fall 2022 ACC applicant cohort. We observe improvements in the number of students moving through some transition points and through the funnel overall, as well as some transitions where many students struggle–like registration.
Join Dr. Jenna Cullinane Hege, Vice Chancellor for the Office of Institutional Research & Analytics, as she provides a short orientation to this important and insightful tool.